TikTok recently announced a series of AI tool updates designed to improve the experience of creating videos, as well as the efficiency of advertising on its platform.
By using AI, users can of course make videos without having to spend a lot of time and energy, which of course will be more efficient. The presence of TikTok Symphony is a new ultimate weapon for TikTok in its competition with technology giants such as Meta and Google.
Read More: iOS 18 Will Present a Custom Emoji Feature with Generative AI
Apart from that, TikTok also launched TikTok One. This is new access for advertisers, to discover nearly two million creators and agency partners on the app. So brands can collaborate with the right partners in the TikTok creator ecosystem, so they can present product campaigns with more targeted targets.
TikTok Makes a Big Influence When Buying
Recent data shows that TikTok’s influence on users’ purchasing decisions is quite significant. About 61% of TikTok users have made an online purchase through the app, while another 52% have researched car features through the platform. This shows that TikTok has a huge impact on users’ major purchasing decisions.
In addition to the ad tool update, TikTok also announced the Change Makers program, which was unveiled a day before their product update at the TikTok World 2024 event. The program recognizes the efforts of 50 creators who have made significant contributions and donated $1 million to more than 30 non-profit organizations.
